And yes, if you look at the comments, you will have 10 per cent of people saying: ‘This is unprofessional’ but 90 per cent will validate it, either by sharing a similar experience or empathising with the post.” “So now people are using LinkedIn to share personal stories, striving for an open working environment, seeking connection and this idea of true inclusivity. It’s born from the softer side of leadership. “The pandemic triggered a desire for human connection and you don’t get that from discussing profit and loss or any other unemotive business topic.

“Personal LinkedIn posts have increased since the pandemic started,” says Rachael Rowland, who works in corporate HR, specifically diversity, equity and inclusion (DEI). If the work/life merge is inevitable then it would appear LinkedIn is Ground Zero. Users are posting marriage photos, baby scans, coming-out announcements and tales of ill health. In among the job announcements, the newly published research papers and the requests for work or fresh talent, there is now a trend to post content with a more emotional bent: mood-boosting mantras, tales of rags to riches, intimate reveals of how to overcome mental health crises, and – in a development that is imbuing LinkedIn with shades of Facebook – increasing numbers of deeply personal announcements. If you’re in need of motivational work missives, LinkedIn might be your first destination.

“Embrace risk.” “It’s not rejection, it’s just redirection.” “Failure is an event, not a person.”

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